Web text effects

I’ve posted about this before but hadn’t quite got the hang of it until recently. The first two images resulted from tutorials I found, and the third image is an idea I have for a website – an embossed piece of text (the brand name?) on a neutral background could look really good with some black and white/light grey body text. There are two versions of debossing I managed to make – the first is more like a cut-out and the second is a soft impression.