Thursday, 4 April 2013

Car dealership adverts

I was asked to refresh the newspaper advertising of a client at work who sells new and used cars.

The original adverts stuck to one or two low-impact colours and used graphic elements that were better suited to the web. So I opted for bright colours where appropriate, and added some strong flat graphics as an extension of the branding.

The artwork below shows the flat 'used car' advert, and the 'new car' ads in print. I was happy to see that the colours came out nice and bold first-time.

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