Saturday, 24 April 2010

Ubisoft logo

I noticed another example of the use of Phi in design – the Ubisoft logo. The circles are diminished in size by 1.618 (Phi). I wonder if they wanted it to relate to their business or just look good…it’s pretty much a golden spiral.


  1. oh wow.
    that's pretty amazing really.

  2. I enjoy the way that the perfect descent in circle size combines with the irregular spacing. You know something is right, but it still looks eccentric (no pun intended).

  3. Yeah, the circles in the Phi spirals are all consistently placed but in this logo, I’m not sure why they are the way they are.


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