Saturday, 24 April 2010

Ubisoft logo

I noticed another example of the use of Phi in design – the Ubisoft logo. The circles are diminished in size by 1.618 (Phi). I wonder if they wanted it to relate to their business or just look good…it’s pretty much a golden spiral.


3 comments:

  1. oh wow.
    that's pretty amazing really.

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  2. I enjoy the way that the perfect descent in circle size combines with the irregular spacing. You know something is right, but it still looks eccentric (no pun intended).

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  3. Yeah, the circles in the Phi spirals are all consistently placed but in this logo, I’m not sure why they are the way they are.

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