I've noticed that for about the past four or five years Marks & Spencers have been developing their food packaging to the point where their food stores are now absolutely filled with products that you're tempted to buy just so your cupboards looks nice!
A visit to an M&S food store is a must if you're looking for insights into how to take a brand identity beyond the logo.
I love those M&S tea designs as well- and they're delicious as well as looking beautiful :)! These photos are so lovely
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