I came up with the concept behind this Christmas campaign for our local shopping centre after they'd briefed us to relate it back to their existing Christmas tv advert – which was based around the word 'if' (i.e. 'if you could have it all in one place' and 'if you could give everybody everything' etc).
It was great to have worked on a fully-fledged campaign that allowed us to arrange for a photographer to help us get the ideal shots. What we achieved was a warm traditional idea of Christmas, and definitely ensured that shoppers would know where to go during the festive season.
